Compelling copy and engaging editorial

The Future Laboratory: Trend forecasting copy

THE CLIENT: One of the world’s most renowned futures consultancies, with offices in London, Melbourne and New York. Dedicated global research into what’s new and next fuels insight across 14 industry sectors. Robust, actionable strategies are achieved for a top-tier roster of clients through compelling events, reports, presentations and bespoke consultancy.

THE JOB: Be Content draws on a wealth of insight and information to produce marketing copy that drives engagement and sales via emails and online. The job requires an understanding of diverse disciplines from economics to design, technology and ethics, and taps into our experience in the retail, luxury and food & drink sectors.

Be Content’s copy makes what can be dense subject matter accessible to a time-poor audience, without losing a sense of the weight and value of the research. Homing in on the pertinent points, we deliver tasters of the offering in a way that piques the interest and invites action. We work with the in-house marketing team, who monitor website activity and email engagement, and brief us accordingly to achieve ongoing refinement of both. Be Content also provides ad-hoc copy as required including advertorials, excerpts of press coverage, online ad copy and collateral for the sales team.

thefuturelaboratory.com

EXCERPTS:

UK Trend Briefing Report 2017

Apply The Focus Filter, become a Civic Brand and navigate the realities of Neo-kinship

Our UK Trend Briefing Report 2017 explores three key macro trends that will shape the business landscape in the months and years ahead.
In The Focus Filter, we examine how to create deep customer engagement in an age of non-stop digital distraction. We show how Civic Brands are stepping in where governments are failing to provide guidance and direction for a decentralised economy. And we unravel the complex and fluid forms of Neo-kinship that are replacing the traditional family model.

The report covers a diverse range of topics and issues to inform future strategy, from the ethics of addictive technology to future applications of chatbots and the evolution of the peer-to-peer Post-ownership Market. Backed by pertinent global research and with a keen focus on the commercial opportunities ahead, it presents invaluable insights that will spark innovation and help to future-proof your brand.

Read more at: The Future Laboratory - UK Trend Briefing Report 2017