THE CLIENT: Respected London solicitors firm known for its strong record in representing individuals in human rights cases. It was founded in 1977 by Henry Hodge, Peter Jones and Patrick Allen, with the aim of supporting social justice, and has grown to employ over 200 people.
THE JOB: Writing pages in the service section of the firm’s website.
We delivered this through:
Getting to know the company history, culture and core values in order to channel key messages in the copy
Putting ourselves in the potential mindset and emotional state of readers looking for the firm’s services
Market research into how other firms present their services offering
Gaining an understanding of legal fields including civil liberties, employment law and medical negligence
Drawing on journalistic skills to write in a clear, engaging style free from legal jargon