Compelling copy and engaging editorial

Printed.com: Copywriting and content marketing

THE CLIENT: Using the latest technology, printed.com provides high quality print at low prices across a diverse range of over 50 products, from business cards and flyers to posters.

THE JOB: Everything from product descriptions to blog posts, YouTube scripts, SEO copy, biographies and press releases. For the launch of the luxury papers range we came up with online copy that evokes the sensation of touching fine paper and seeing it’s real-life finish.

printed.com

EXCERPTS:

Luxury Papers
Our exquisite selection of luxury fine papers opens up endless possibilities. Create high-end results with the lined texture of Laid papers that embody prestige, or the touchy-feely surface of Tintoretto. Add sparkle with iridescent papers from the Sirio range that capture the allure of natural minerals.

Acquerello
This delectable laid paper in rich cream gives a luxurious, old-world look that loves retro artwork. Soft to touch, with fine lines impressed on both sides.

Sirio Pearl Polar
A soft, white pearlescent paper, that glistens like a snowy winter morning. Its subtle glow enlivens deluxe cards without fighting for attention with printed artwork.

Tintoretto Gesso
The 'hammered' textured of Tintoretto is strangely satisfying to touch. A fine Italian paper that's perfect for wedding invitations and special postcards.

Sirio Pearl Oyster
Summoning the natural lustre and warm tones of freshwater pearls, this beautiful shimmering paper turns up the wow factor on wedding stationery and menus.

TESTIMONIALS:

“As someone who has a love of copywriting in all its facets, I was pleasantly surprised with the diversity in writing.”
Julie Carney, Head of Creative, printed.com