Compelling copy and engaging editorial

The Eventa Group

THE CLIENT: Travel and events firm Eventa organises thousands of trips for pleasure seekers in the UK and across Europe through its brands The Stag Company and Hen Heaven. From chilled spa weekends in country house hotels to action-packed breaks in Ibiza and Marbella, they have the market covered.

THE JOB: The two brand websites were relaunched with an overhauled customer journey, as part of a move to reduce the burden on phone sales support, and power up online bookings. Be Content was tasked with creating unique content to describe the thousands of events on offer, from sunset cruises off Puerto Banus to bobsleighing in Budapest. We also wrote user-friendly guides to the many hotels available through the site.

Be Content worked with Eventa on the tone of voice and editorial style guides for both brands, drawing on user research to devise guidelines for content that would be most effective at hitting the right buttons to encourage bookings.

We packed in a wealth of information to the content to answer questions and allay concerns, composing enticing descriptions that would deliver maximum appeal to the two distinct audiences. Over the course of delivering more than half a million words, we were careful to avoid cliché, empty positivity or patronizing the audience, and worked hard to maintain a savvy tone and easy, upbeat energy to transmit the facts.

thestagcompany.com

henheaven.co.uk

EXCERPTS:

Formentera Boat Trip

Hen Heaven

Meet Formentera, Ibiza’s little sister. If you want to make sure your hen weekend in Ibiza has a true sense of paradise, why not island hop to this stunning, laid-back destination. All the beauty with none of the crowds, your girls will revel in this super-luxe experience, where the white sand beaches stretch for miles and the little port of La Savina plays host to the yachts of celebrities and the super-rich. Excellent bars and restaurants are plentiful on the waterfront, or head further inland and explore the rest of the island on foot – there are many easy-to-follow walking routes where you’ll discover hidden coves and lush forests. The boats get busy in season, so book in advance to ensure your place.

The Stag Company

Why stick with one paradise island when you can enjoy two? Formentera is like a mini Ibiza, only with fewer clubs and even more beach goddesses. This is where the rich and famous swing by for lunch and a dip, and as soon as you touch down on the pristine white-sand beaches, you’ll see why. Island hopping is our idea of a bit of culture on a stag weekend, soaking up the rays on multiple beaches and sampling more of the local liquor. Grab lunch on the waterfront, watch the yachts buzz in and out and then head inland to explore the beautiful landscape, knowing Head Kandi and that girl you met last night are a mere two miles away. The boats fill up quick in high season so book your ticket before you leave to guarantee the time you want.