Alison has written on travel, design & interiors, food & drink and health & wellbeing for broadsheets and magazines, including The Independent. She promoted contemporary art at the ICA and for during the boom, then honed her editing skills on The Scotsman and The Sunday Times. After moving into digital communications, she launched Be Content in 2013 to deliver content with the high values of print journalism and an aesthetic sensibility. She makes sure copy works hard and sings sweetly, and with a degree in Anthropology, her radar is tuned to the behaviour of clients’ users.

Most likely to say: “Don’t over-egg the pudding”