A gung-ho approach to gnarly technical stuff has seen her through staff posts on business and engineering titles, plus a stint on a superyachts magazine (very demanding audience). That’s not to say she doesn’t write and edit brilliant pieces on travel, lifestyle and fashion – just don’t expect any fluff. Her words and witticisms sustain two blogs: New York on My Mind (always planning her next trip) and Ellie & Co, which features cool stuff and curiosities from Brighton. In 2018 she published her first book Secret Brighton: an Unusual Guide.

Most likely to say: “New software doesn’t faze me”