We are a small, scalable team of experienced writers and editors. Working with brands and individuals, we create thoughtful copy and purposeful editorial.


Thought leadership

Strategy meets journalism, artfully connecting your brand offering with current stories and relevant trends in your sector.

Brand proposition

Workshops to crystallise identity, purpose and difference, emphasising the outcomes your audience wants.

Media relations

Generating timely and topical editorial in key media outlets, to deliver key messages and build brand reputation.


On behalf of people too busy or fabulous to do it themselves, with short bursts of fact-finding or in close collaboration.


Sharp, well-crafted copy that cultivates agreeable experiences, delivering key information in all the right places.

Tone of voice

Working collaboratively, we develop inspiring and practical guides to expressing brand personality in words.

Experience and expertise

Creative agencies – content strategy for new business 

Futures consultancy – copywriting 

UK national news media – feature writing, sub-editing 

Business media – feature writing 

Beauty – copy, editorial writing, commissioning

Design and interiors – editorial, copywriting 

Fashion – tone of voice, customer comms, editorial 

Legal – website copy, project management

Health and wellness – editorial, copywriting

Travel – website copy, project management

Food and drink – tone of voice, signage

Technology and finance – editorial, copywriting


Director, Alison Smith

Alison’s degree in Anthropology fired up a curiosity about culture and human behaviour. She has written for titles including The Independent, The Face, The Guardian and The Herald. She promoted contemporary art at the ICA and for eyestorm.com, then honed her editing skills on The Scotsman and The Sunday Times. She launched Be Content in 2013 to deliver content with the high values of print journalism and an aesthetic sensibility. Working for strategic foresight consultancy The Future Laboratory shifted her focus towards B2B comms. Diverse brand work ranges from the global launch of Augustinus Bader high-end skincare to a website relaunch for London barristers Garden Court Chambers.