Communications for future-facing business


Media relations

Generating coverage in target media outlets, to deliver key messages and build brand reputation

Thought leadership

Strategy meets journalism, artfully connecting brands with current stories and relevant trends


For people too busy or fabulous to do it themselves, with short bursts of fact-finding or in close collaboration


Sharp, well-crafted copy that cultivates agreeable experiences, delivering key information in all the right places

Tone of voice

Working collaboratively, we develop inspiring and practical guides to expressing brand personality in words

Brand proposition

Workshops to crystallise identity, purpose and difference, emphasising the outcomes your audience wants

Sector expertise

Creative agencies and consultancies
Content strategy and media relations to support business growth

Health & wellness
Lifestyle editorial, B2B editorial, copy for NHS trust digital transformation

Design, technology and innovation
Communications  to help propel change

Food & drink
Strategic B2B editorial, sensory B2C copywriting and TOV

Sustainable business
Internal and external comms for progressive companies

Editorial features, content strategy and copywriting

Alison Smith, Director

A former journalist with a background in anthropology, Alison founded Be Content in 2013. She has found the words for brands from Augustinus Bader to The Future Laboratory and Edinburgh Gin and is an experienced media relations consultant. She works with a trusted network of collaborators to develop effective content for a wide range of partners, from creative agencies to global companies.

Tara Crean, Associate Director

Tara was a journalist for titles including The Guardian, BBC, Mail on Sunday and Reed Business Information before moving into media consultancy and public relations in 2015. She specialises in helping creative agencies use communications to reach their business goals, writing across diverse sectors from FMCG to health & wellness and design & technology.