We are a small, scalable team of experienced writers and editors. Working with brands and individuals, we create thoughtful copy and purposeful editorial.
Strategy meets journalism, artfully connecting your brand offering with current stories and relevant trends in your sector.
Workshops to crystallise identity, purpose and difference, emphasising the outcomes your audience wants.
Generating timely and topical editorial in key media outlets, to deliver key messages and build brand reputation.
On behalf of people too busy or fabulous to do it themselves, with short bursts of fact-finding or in close collaboration.
Sharp, well-crafted copy that cultivates agreeable experiences, delivering key information in all the right places.
Tone of voice
Working collaboratively, we develop inspiring and practical guides to expressing brand personality in words.
Experience and expertise
Creative agencies – content strategy for new business
Futures consultancy – copywriting
UK national news media – feature writing, sub-editing
Business media – feature writing
Beauty – copy, editorial writing, commissioning
Design and interiors – editorial, copywriting
Fashion – tone of voice, customer comms, editorial
Legal – website copy, project management
Health and wellness – editorial, copywriting
Travel – website copy, project management
Food and drink – tone of voice, signage
Technology and finance – editorial, copywriting
Director, Alison Smith
Alison’s degree in Anthropology fired up a curiosity about culture and human behaviour. She has written for titles including The Independent, The Face, The Guardian and The Herald. She promoted contemporary art at the ICA and for eyestorm.com, then honed her editing skills on The Scotsman and The Sunday Times. She launched Be Content in 2013 to deliver content with the high values of print journalism and an aesthetic sensibility. Working for strategic foresight consultancy The Future Laboratory shifted her focus towards B2B comms. Diverse brand work ranges from the global launch of Augustinus Bader high-end skincare to a website relaunch for London barristers Garden Court Chambers.