by Alison Smith | Mar 22, 2017 | Copywriting, Web Design
Alison Smith, Director, Be Content We are living in a visual-first web culture, where users increasingly want to see – rather than read – information in the form of images, videos and animations. For companies that trade heavily on aesthetics, this is...
by Alison Smith | Apr 27, 2016 | Copywriting
Alison Smith, Director, Be Content As a creative copy person, Brighton SEO is pretty heavy on the analytics and data crunching for my taste. But a free conference where you can soak up the latest digital insight sounded good and, as one speaker said: “Being able to...
by Alison Smith | Jan 26, 2016 | Copywriting
To sell something online, in an ocean of consumer choice, you have to tell a convincing story about what you’re offering. Here’s why it makes sense to hire an experienced journalist to help you do that: 1. We’ll get to the bottom of the proposition In the process of...
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